Facebook, Instagram Will Join Google Enabling Bitcoin ETF Ads

Two of the world’s largest social media platforms will allow companies to advertise spot Bitcoin ETFs (exchange-traded funds). This represents a significant stride toward the increasing mainstream acceptance of cryptocurrencies.

Facebook and Instagram are in the process of updating advertising policies to allow the promotion of Bitcoin ETF in the US.

Meta Reviews Advertising Policy

The new policies could pave the way for Bitcoin ETF ads to be featured on Facebook and Instagram. These companies have a colossal user base of over 2 billion monthly active users each,

Nate Geraci, President of ETF Store, emphasized the significance of Facebook’s older demographics. According to him, opening these platforms to spot Bitcoin ETF ads could notably broaden their reach, capturing the attention of baby boomers who are unfamiliar with cryptocurrency investments.

“Facebook and Instagram may soon allow spot Bitcoin ETF ads… No bigger boomer honeypot than Facebook,” Geraci added.

Facebook user base — Social Media Platforms Active Users. Source: Statista

Likewise, Google recently allowed the promotion of certain cryptocurrency products, including spot Bitcoin ETFs. The crypto community praised this decision, anticipating that it would enhance the visibility of these products to a broader audience.

Succesful Bitcoin ETFs Launch

The introduction of spot Bitcoin ETFs has witnessed a remarkable surge in popularity within the investment community. Their success has prompted increased demands for additional crypto-based spot ETFs.

This rising popularity has, in turn, attracted substantial investments, with January alone seeing two spot Bitcoin ETFs — BlackRock’s IBIT and Fidelity’s FBTC — ranking among the top 10 for total inflows. These Bitcoin ETFs recorded net flows of $2.6 billion and $2.2 billion, respectively.

Read more: How To Prepare for a Bitcoin ETF: A Step-by-Step Approach

TICKER	NAME	MARKET CAP	TOTAL ASSETS
GBTC	Grayscale Bitcoin Trust	$20,526,473,034	$20,537,180,963
IBIT	iShares Bitcoin Trust	$3,009,176,768	$2,984,840,606
FBTC	Fidelity Wise Origin Bitcoin Fund	$2,586,300,500	$2,585,613,855
ARKB	ARK 21Shares Bitcoin ETF	$682,475,500	$684,223,422
BITB	Bitwise Bitcoin ETF	$660,350,000	$658,793,183
BTCO	Invesco Galaxy Bitcoin ETF	$304,515,500	$305,011,803
BTCW	Wisdomtree Bitcoin Fund	$11,189,150	null
HODL	Vaneck Bitcoin Trust	$129,002,000	$128,940,549
BRRR	Valkyrie Bitcoin Fund	$113,728,650	$113,528,663
EZBC	Franklin Bitcoin ETF	$61,134,561	$60,889,533
DEFI	Hashdex Bitcoin ETF	$17,350,744	null

Bitcoin ETFs by Market Cap. Source: The TIE

Moreover, BlackRock’s IBIT and Fidelity’s FBTC have secured positions in the top five list of the fastest ETFs to reach $1 billion in assets under management. This underlines the rapid growth and acceptance of spot Bitcoin ETFs in the financial markets.